The initiative empowers women in rural areas of Kenya economically by training them to farm and process aloe. The women are also taught how to manufacture value-added products from the aloe which can then be sold on local and national markets. All of the production processes, from aloe farming and harvesting to processing and packaging aloe products, take place at the community level. The initiative provides community-based organisations with training in aloe processing and ensures the marketing and sale of the resulting products on local and national markets. Great demand exists for medicinal and cosmetic products made from aloe. Research is currently underway into different species of aloe, to identify which species are most suitable for meeting the requirements of different target groups.