Batho Betshu Farming (Baya Fresh)
Year round hydroponics farming of strawberries
The business identified a problem of inconsistent supply of strawberries within niche retailers, located in prime locations around Johannesburg. Thus, it plans to grow strawberries consistently in and out of season in a controlled environment using hydroponics and then sell primary produce to customers without the limitations of seasonality. Niche retailers ordering strawberries tend to also demand complementary produce such as mint. Baya Fresh will procure this mint from the ecosystem of other small urban farmers under an Urban Agriculture Initiative with a view to supporting the growth and sustainability of other small urban farmers.
UJ PEETS is designing and will be implementing the climate control technology critical to the production of year round strawberries
Wouldn't It Be Cool (WIBC) provides mentorship and incubation. They also link to the Johannesburg Inner City Partnership project goals, particularly the Urban Agriculture Initiative through training, support, funding and mentorship of young and upcoming urban agri-preneurs
The SEED Africa Awards 2019 in Malawi, Zambia, Zimbabwe and SEED South Africa Climate Adaptation Awards 2019 in South Africa are sponsored by the Government of Flanders.