Yoddoi sells organic single origin Arabica coffee grown in Doichang area of ChiangRai province, north of Thailand. It promotes organic farming amongst Akha hill tribe, a small group of coffee growers, and creates a farmers' satisfaction price to generate sustainable income for farmers.

Distributed in department stores and on its website, Yoddoi targets specialty coffee drinkers who also care about health, environment and social causes, both Thais and foreigners who live in Thailand.