Tayap Eco-Orchards (TEO) improves the living conditions of the rural population in Tayab through the promotion of organic agriculture and eco-tourism. The initiative contributes to the fight against deforestation and land degradation whilst creating new income generating activities. TEO produces a range of premium organic fruit (plantain, citrus fruits, cocoa) destined for local and international markets. Thanks to a unique system combining sustainable agriculture with eco-tourism, TEO will be able to keep its prices competitive whilst still adhering to the standards for fair trade products and organic farming. The initiative’s use of the Internet and mobile telephones to sell its products represents an innovative marketing strategy for the agricultural market.