Switch ON - ONergy
Providing solar energy solutions to rural households
Through the establishment of Renewable Energy Centres (REC), the enterprise increases awareness on solar power and sells its own affordable solar energy products like solar micro grids and lanterns. Rural entrepreneurs are trained at the centres to market the products to off-grid village households. Product financing is facilitated through national banks, MFIs and credit co-operatives.
The enterprise nurtures the development of solar energy products, rural development and the creation of a strong service and after-sales infrastructure. Below-the-poverty-line households are provided with these products free of charge.
Reducing the use of kerosene and firewood as fuel sources will decrease carbon emissions, preserve forest biodiversity and decrease ground water depletion. Solar irrigation can substantially increase farm yields and hence incomes. Families of customers will see a reduction in health care costs and reductions in fuel costs per month.
Switch ON conducts impact assessments, advocates at the national and state level, raises awareness on renewable energy in the intervention areas, nurtures innovation projects and builds capacity through the training of rural entrepreneurs.
Orissa Tribal Empowerment and Livelihoods Programme seeks to improve the livelihoods of marginalised groups living below the poverty line, like women and tribal communities. It helps to integrate women into the production and distribution of solar products.
World Wildlife Fund India (WWF India) promotes renewable energy solutions in order to mitigate climate change and collaborates with the enterprise to raise awareness about climate change risks in West Bengal and Odisha.
The 2014 SEED Low Carbon Awards are largely supported by the International Climate Initiative (ICI) of the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB).