SunnyCotton’s key business is merchandising cloth pads. The materials and production processes are locally sourced. Distribution channels are the enterprise's own e-commerce platforms and partner stores. Business communication is conducted via social media and conventional mass media such as television, newspaper, magazines and at cloth pad hand-making workshops.

The enterprise strives to maximize product efficiency and to enhance users' experiences. The revenue model is comprised of web sales, direct sales at events selling booths and channel through partner stores.