Meat Naturally encourages management that mimics natural wildlife movements and embraces and adds dignity to rural lives by "modernising" traditional livestock management systems. By providing flexible but consistent market access, and enabling African communal farmers to capitalise on market prices without incurring market risks.

Due to the relative resilience of grassland and savannah systems, Meat Naturally’s efforts can build community and national food security and climate adaptation support in less than a decade, and in some cases, within only a few years. Benefits will be sustained through market access innovations of mobile auctions and mobile meat processing units that operate in communal areas.