Kukula Solar purchases solar products wholesale from the manufacturer and sells them to customers directly through the solarpreneurs stationed at the community or nearby. Solarpreneurs are the link between Kukula Solar and local communities. Engaging Traditional Leaders is key to building trust and credibility within the villages. Customers are generally families living on less than $2 a day without access to electricity. Some products, generally smaller units, are sold outright, others are purchased under a rent-to-own system.