BOSP follows a consumer-centric and market-based approach, selling via different channels and to different customer segments. This includes door-to-door sales, as well as approaching farmers' markets and supermarkets. Roadside-stall-sales are looked after by a freelance youth group earning a commission. Vines are directly sold to other farmers for their cultivation. As the soil in Zimbabwe is very suitable for growing sweet potatoes and the markets for the product is developing rapidly, the project holds great opportunities for scaling.