Reform Africa locally produces upcycled strong, waterproof bags and accessories that last a lifetime. The enterprise buys plastic bags collected by women and youth, sorts, cleans and fuses them to produce a stronger material for bags and accessories. These bags are sold to tourists, expats, corperate companies and parents.

For every bag, Reform Africa gives a school kid from a rural area in Uganda one bag for free. The enterprise makes its margin from selling bags to tourists at a higher price that its production.