Reel Gardening is a simple, cost-effective and convenient means of growing vegetables, herbs, and flowers from seed. Reel Gardening enables and empowers communities to implement their own sustainable food projects throughout South Africa through a user-friendly and educational medium which can contribute to alleviating food shortages and promote self-sustaining communities. Claire Reid Reel Gardening (Pty) Ltd is a start-up business specialising in hand-made vegetable seed strip products created and patented by Claire Reid, the company founder. These products include 10 vegetables; 10 herbs; and 3 companion planting flowers. Reel Gardening is an environmentally-friendly organic product which has been taken up positively by consumers from diverse walks of life. Reel Gardening markets its products in a three-tier approach: Retail, Social development initiatives, and Corporate gifting.