Masole Ammele firstly selects local fish species that are being threatened due to overfishing and pollution. The enterprise then trains village members on organic fish farming according to permaculture principles, using affordable local input resources and conserving aquatic ecosystems.

In self-managed groups, villagers take care of the ponds and sell the fish to local markets, transferring five percent of all sales back to the enterprise.

The enterprise is raising awareness on the importance of preserving local fish species and the potential of using permaculture farming techniques. Masole Ammele will contribute to cleaner water resources and plan to plant 10,000 trees in target communities by 2020.