Recycle Not A Waste Initiative – RECNOWA
Turning plastic waste into well-designed and high-fashion goods
The Recycle Not A Waste Initiative (RECNOWA) recycles waste plastic and other waste materials into well-designed products for daily use and fashion items. The initiative then promotes and sells the products. This creates employment and income opportunities for disadvantaged young people in the suburbs of Accra. RECNOWA employs young people from disadvantaged communities in the suburbs of Accra to collect plastic waste from their neighbourhoods. The discarded plastic waste is washed, disinfected and dried before being sorted by colour and shredded. Young skilled artisans develop individual designs to turn the plastic waste into products such as bags, jewellery and furniture. These products are then sold as eco-friendly, handmade items on national and international markets. RECNOWA plans to replicate the model across Ghana.
Recycle Not A Waste Initiative is the lead partner, responsible for the design and production process as well as the coordination of distribution and sales activities.
The US Global Partnership is responsible for marketing the products to the United States and international fair-trade retail outlets.
Vande Consult offers management and strategic consultancy services for scaling up the initiative.
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