Creates mobile phone marketplace platform that allows informal cross-border trading and access to credit.
moWoza enables informal cross-border traders (ICBTs) – 80 % of whom are women in Sub-Saharan Africa – to order inventory using text message and Web applications. The business model is based on a trained agent-led network which introduces moWoza to ICBTs, and a logistics channel made up of community members. The service includes receiving text messages for inventory-related pricing information, placing orders via text message, paying through mobile wallets or at local agents and receiving text message notiﬁcations of shipment and drop-off details.
MPesa and MKesh are mobile phone-based money transfer and micro-ﬁnancing services which enable moWoza’s customers to pay for the services efﬁciently.
The Center for Finance, Law and Policy at Boston Univesity is assisting with import/export and regulatory requirements, social metrics and consumer ﬁnance research.
Maputo Living Labs is helping moWoza through its initial growth stage and assisting with software development and testing.
Silver Vanity Trading is moWoza’s fast-moving consumer goods merchandising partner, responsible for sourcing and warehousing its stock.
Tech Equity is a cloud brokerage service which is supporting moWoza with cloud-based inventory solutions.
The Mozambican Informal Crossborder Trading Association is building mobile inventory and ordering solutions to meet the needs of its members.
The 2013 SEED Awards in Ethiopia, Morocco, Mozambique, Namibia, Tanzania and Uganda are supported by the European Union, which is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies.