Earth Tatva

Recycled ceramic tableware to reduce mining for natural resources
2021 SEED Starter Team Waste Management Gandhinagar, India

Earth Tatva works to reduce mining for natural resources by 60% and lowering energy consumption through recycling fired ceramic waste.

They believe every consumer should be able to carry on with their daily activities without worrying about the potential negative impact of their choices on the environment by offering recycled products.

Earth Tatva's recycled ceramic tableware is stronger than the conventional material, 100% recyclable and aesthetically pleasing. They are selling their designs to costumers seeking a green and sustainable lifestyle and to luxury hotels and organic food cafes with ambitions to lower their carbon footprints. With a patent pending, Earth Tatva hopes to license out their innovation in material use to other manufacturers and scale their efforts to reduce mining.

Eco-Inclusive Impacts

The enterprise focuses on conserving and reusing ceramic materials to ensure multiple life cycles of resources.
  • Offering of green employment opportunities within production and sharing studio space
  • Raising awareness for conscious consumer choices when buying ceramics
  • Supporting significant reductions (60%) in resource consumption when producing ceramics with recycled materials
  • Ensuring corresponding reduction in energy used in production
  • Offering additional income through direct and indirect (value chain stakeholders) jobs
  • Promoting a more circular lifestyle while offering ceramics for competetive prices



This enterprise is supported through its partnerships with various stakeholders, ranging from national and international organisations, investors, research institutes, suppliers, governmental bodies, NGOs, other social and environmental enterprises and more.

GUSEC - the Gujarat University Startup and Entrepreneurship Council is an incubation centre supporting Earth Tatva with grant application, patent & trademark registration among other resources.

Platypus Design Lab provides Earth Tatva with studio space to use for production and operations.

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Shashank Nimkar
Plot No. 64, Opp. Johnson Screens, Khatraj Cross Roads
Gandhinagar, India
Tel: +91 95455 28813

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