Peacock farms and their contracted farmers produce drought-tolerant, disease-resistant and yield-improved legume and maize seeds from parental material offered by different research institutions. The enterprise also provides cleaning, processing, treatment and packaging of the seeds that are then sold for affordable prices to small-scale farmers throughout the country. 

Agricultural trading companies across Malawi support the local distribution of the seeds. 

The initiative will help diminish soil erosion by planting tree lines around fields and the farm. In the long term, it will maintain a natural forest with wildlife.