“Karam” , a local partnership initiative, is driven by a social enterprise marketing traditional Egyptian handicraft products from natural or recycled resources which are made by rural artisans. Economic empowerment of remote villages goes hand-in-hand with development projects and the preservation of cultural heritage, helping to combat mass-migration to urban centres.
Karama markets Egyptian handicrafts, linking marginalised artisans to the global market and highlighting the tradition and artistry that lies behind every piece. The initiative also trains artisans and encourages them to take pride in their cultural heritage, thereby ensuring that their skills are passed down through the generations. Karama markets and exports Egyptian handicrafts such as mother-of-pearl inlays, patchwork and embroidered textiles, engraved brass and copper items, and blown glass perfume bottles and ornaments. The initiative focuses on high-quality items and features every artisan individually in its online shop. Karama markets the products to wholesale customers worldwide via its website and to wholesale and retail customers directly at trade fairs in the United States and Europe.
- Acquire a number of regular wholesale customers in Europe or the United States.
- Relaunch the GebRaa online shop to enable effective international marketing.
- Raise USD 15,000 so that the initiative can participate in trade fairs in Europe or the United States.
- Develop unique designs for handicraft items to improve their competitiveness.