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Feed yourself, care for yourself and beautify yourself with the same plants

Feed yourself, care for yourself and beautify yourself with the same plants

"Feed yourself, care for yourself and beautify yourself with the same plants" is a women’s cooperative and a phyto-pharmaceutical laboratory which joined forces to promote natural local products and is building a supply chain of natural ingredients based on fair-trade principles while raising farmers' environmental awareness. The initiative also opens up additional sources of income through handicrafts training.

The initiative, which focuses on women, seeks to identify new uses for traditional African medicinal plants, as well as growing them and processing them in innovative ways. The active substances contained in the plants can be used in numerous ways for cosmetic and food products, such as oils and loofahs, which are then sold in pharmacies and specialised shops. Women are trained in processing the plants and in handicrafts such as sewing and embroidery.
The initiative also raises environmental awareness, protects natural resources and exploits them in a sustainable manner.

  • Train and educate 100 women on environmental issues  and create up to 30 employment opportunities.
  • Create sustainable income for women in the rural region of Thiès by connecting them to local markets.
  • Increase research into traditional knowledge to enable the creation of cosmetic and food products, thereby adding value to African plant products.
  • Protect biodiversity and raise awareness of environmental issues by working with local communities and establishing community.

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