East Africa Fruit Farm and Company
East Africa Fruit Farm and Company trades and markets fresh fruit and vegetables, significantly reducing post-harvest losses by cold storage and powering all activities with renewable energy such as solar power and bio-diesel. Smallholder farmers in the supply chain are supported with fair prices, training and advice, and readily prepared land.
The enterprise buys fruits and vegetables from smallholder farmers at fair prices and processes them by cleaning, sorting, packing, and marketing. Farmers either work on their own land, or participate in a small-scale franchise model, cultivating the enterprise’s ready-prepared land.
Cold storage facilities and professional handling ensure high quality of the fresh produce, and modern green technology is applied in all activities, such as solar power and bio-diesel for irrigation and greenhouses, cooling, and transportation.
East Africa Fruit Farm and Company generates income for communities by employing 20 local staff and working with 70 farmer families. The enterprise stabilises the local economy by using cold storage and improved processing to reduce the risk of crop and post-harvest loss, and by eliminating the role of traders who offer unreasonably low prices to farmers.
- Diversify products and services by labelling and quality grading of produce. This will be done through cleaning, sorting and branded packaging of produce.
- Improve distribution, e.g. introducing door to door delivery as well as an online shop.
- Increase the number of local farmers contracted and generate an additional annual income of USD 370 per farmer, on average. This will be achieved through employing farmers on the franchise model and offering extension services to both franchisee farmers and out grower farmers.
- Further involve stakeholder groups, including the government. This will be done through increased marketing of the company activities to portray its impact on the country’s economy.