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A Global Marketing Partnership for SRI Indigenous Rice

A Global Marketing Partnership for SRI Indigenous Rice

Farmers in Asia and East Africa are partners in an initiative to boost rural incomes through the marketing of indigenous and environmentally-friendly grown rice varieties. Commercial rice cultivation in the developing world is becoming increasingly problematic as a result of low market prices and the financial and environmental costs of using chemicals and fertilisers.

Commercial rice cultivation in the developing world is becoming increasingly questionable as a result of low market prices, the financial and environmental costs of using chemicals and fertilizers and the decrease of rice diversity. The SRI Global Marketing Partnership, which includes farming communities, a research institute, NGOs, and businesses, seeks to address these problems by encouraging the use of SRI (System of Rice Intensification) methods, thereby boosting rural incomes and simultaneously conserving rice biodiversity, improving the environment and significantly reducing the cost of inputs faced by small farmers. 

It is estimated that farmers in at least twenty countries are starting to use SRI methods and to generate marketable surpluses. However, there is no coordinated knowledge dissemination about marketing opportunities and requirements. This initiative will introduce mechanisms for farmers in the three partner countries (Cambodia, Madagascar and Sri Lanka) to share information and help to develop a stronger presence in local markets, access the export markets of Europe, Japan and North America, and receive Fair Trade certification. Once trade links are established, the network will expand to other developing countries. It is hoped that farmer organizations already working with SRI around the world will join the network and add their experiences to the growing wealth of information on SRI techniques.

 

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