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Green Road

Green Road

Green Road Ltd is piloting the construction of polymerised bitumen roads from recycled plastic and asphalt. They provide marginalised groups with employment in plastic collection and reduce the amount of plastic waste that would have otherwise ended up in landfills or be incinerated.

Green Road Ltd is piloting the construction of eco-friendly, durable roads from a material comprised of asphalt and recycled plastic (polymerized bitumen). The material increases the longevity of roads, reducing waterlogging and potholes which are common problems for ordinary bitumen roads. The company sources plastics that are collected by women and youth groups around urban dump sites and streets. The enterprise’s target market includes national and county governments, the Kenya National Highways Authority (KENHA) and road contractors.

  • Acquire better equipment to increase production capacity.
  • Expand the collection of plastic beyond Kericho town to other neighbouring towns.
  • Collect and recycle 1 million kg of plastics in the coming year.
  • Create 25 direct jobs in the recycling plant and 500 indirect jobs for marginalised youth and women in the collection of plastics.


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