Through the establishment of Renewable Energy Centres (REC), the enterprise increases awareness on solar power and sells its own affordable solar energy products like solar micro grids and lanterns. Rural entrepreneurs are trained at the centres to market the products to off-grid village households. Product financing is facilitated through national banks, MFIs and credit co-operatives. 

The enterprise nurtures the development of solar energy products, rural development and the creation of a strong service and after-sales infrastructure. Below-the-poverty-line households are provided with these products free of charge.

Reducing the use of kerosene and firewood as fuel sources will decrease carbon emissions, preserve forest biodiversity and decrease ground water depletion. Solar irrigation can substantially increase farm yields and hence incomes. Families of customers will see a reduction in health care costs and reductions in fuel costs per month.