In 2008, the initiative introduced an innovative technology that reduces the energy consumption of conventional rice mill furnaces by roughly 60%. Firstly, the energy-efficient technology not only reduces the amount of rice husk used as fuel for the boiler, thereby reducing the amount of waste (Rice Husk Ash - RHA) produced in the process, but it also reduces carbon emissions significantly and therefore generates carbon credits. The energy-efficient technology also increases the competitiveness of rice mill owners and can be applied to thousands of rice mills in Bangladesh.

Secondly, the project protects the environment and generates income by creating value chains around the rice byproducts.

• Rice Husk Ash (RHA) is recycled into low-cost cement. Besides offering a steady income, the cost-effective RHA cement enables the local population to become entrepreneurs and it will improve rural infrastructure. Furthermore, it will reduce the disposal of RHA into the wetlands, hereby preventing pollution and protecting biodiversity which in turn improves the livelihoods of fishing communities.
• The saved rice husk can be pressed into charcoal-like carbon sticks to serve as fuel in private households, who mainly rely on wood from surrounding trees for cooking and lighting.