Flower of Hope sets up an innovative production system that offers resource-poor women land, inputs and professional training as well as market access to become self-employed agricultural entrepreneurs. Relying on environmentally friendly cultivation methods, the initiative produces premium hibiscus for export and domestic herbal tea markets. The partnership offers women ready-made agricultural plots for lease, production factors and the know-how they need to cultivate and process quality crops. It provides oversight and support for production and establishes market relations. For these services, the women contribute 10% of their profits.While the first export market for hibiscus tea is beginning to flourish, women are encouraged to grow onion for local markets alongside the hibiscus so as to reduce business risks and contributes to local food security.